TRENDALERT: Rawceuticals
Maaike from Furrow got a preview of the Rawceuticals late last year , this is her blog:
Green, greener, greenest. If you live a bit consciously, you regularly drink a fresh smoothie, do yoga at least once a week and of course you apply organic products to your face. But if you really want to do it right, then from now on you should only use Rawceuticals.
Silke van der Laan, EmerginC: "Rawceuticals are skin care products whose ingredients have been minimally heated and processed in order to retain as many of the beneficial ingredients as possible."
Raw Food
A Raw Food lifestyle may be a bit extreme, but eating raw every now and then isn't so crazy at all. "With the exception of raw eggs, there's really no harm in eating Raw Food once in a while."
There is raw and there is raw: "If it is heated above 45˚C, then it is not raw. The limit for Raw Food is at 45˚C . This ensures that it retains the nutritional values that are otherwise often lost during the processing process."
And so it is with the ingredients in skin care products. "Heating can cause the valuable characteristics of ingredients to be lost, and with that, often the promise of the product."
EmerginC Rawceuticals are a blend of pure, potent cold pressed natural extracts with advanced natural cosmeceutical ingredients formulated in small barches to keep them fresh and active.
RawCeuticals
Fortunately, the minimal processing of the ingredients in Rawceuticals does not compromise the shelf life of the products. Silke: "Don't worry, the Rawceuticals products contain the Kakado plum. This (edible) plum species from Australia is considered a superfood by the Aborigines. It contains antimicrobial properties, making it perfect for replacing chemical preservatives. By using this natural solution, the shelf life of the Rawceuticals is no shorter than, for example, the products in the EmerginC Scientific Organics line."
Meanwhile, the Boreal tonic, the Clean, the Blend, the Red Berry Dual Mask & Gommage, the Eye & Lip Craft are in full production. "You'll have to be patient for a while, before these Rawceuticals are available. At the moment, the final touches are being made, but it is expected that the products will be on sale in the Netherlands from December."
Go to Furrow for more inspiring beauty articles
